Date: June 20, 2012
Location: Amphora Restaurant
1151 Elden St.
Herndon, VA
Start Time: 6:00 PM
Menu: The menu consists of Caesar salad, choice of one entree, and carrot cake. Entree choices are:
-Chicken Cordon Bleu with ham and Swiss cheese, served with mashed potatoes and vegetable
-Grilled pork loin chops (2), served with roast potatoes, vegetable, and apple sauce
-Penne pasta with vegetables (Vegetarian)
Cost: Members can pay via Paypal on Registration page. For non-members, payments will be collected via cash or check at the event. Please do not mail cash or check to the location of the event.
-Non-members: $20
-INCOSE-WMA members: $10
-Student Division members: Free

Presentation: “All Systems Go!”

Abstract: Senior leaders across government and industry share two systemic challenges when it comes to their technical workforce: (1) Attracting the best talent to the systems engineering profession; and (2) retaining and developing the current talent pool. Solving these challenges is no small task given the general public’s perception of systems engineering, and our struggle with explaining a clear value proposition to our stakeholders (family and friends too). The intent of the “All Systems Go!” workshop is to tackle these challenges head on. This competitive role play workshop will integrate concepts from systems thinking with techniques used in TV commercials and screenwriting. This dinner presentation will be used to socialize the workshop’s key concepts and implementation plan, and then receive feedback from attendees.

Robert Siegle is an INCOSE CSEP with a 25-year military and commercial career spanning the disciplines of systems engineering, program management, strategic communications, and training. Past positions include Chief Systems Engineer for the Milstar Satellite Communications System and Assistant Professor of Aerospace Studies at San Jose State University. Academic credentials include a BS in Civil Engineering from the University of Delaware and a MS in Management from Lesley University. He currently supports INCOSE communications efforts as Ambassador Liaison Program Lead for the Washington Metropolitan Area Chapter. Bob is also a member of the Iraq and Afghanistan Veterans of America. He founded Reach Strategies in 2011.